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UCC BLACK無糖

CLIENT
UCC上島珈琲|UCC Ueshima Coffee
LAUNCH
Jun. 12. 2017

前年に引き続き、UCC BLACK 無糖の広告キャンペーンを担当。”限界なんて、ない”をコンセプトに,B’z書き下ろしのタイアップ曲「声明」が流れる中、潜在能力を最大限に発揮して疾走するドローンの姿をコーヒー豆が秘めたポテンシャルを抽出することに挑み続けるUCC BLACK 無糖と重ねて描いた。 また、交通広告や店内 POP、WEB サイト、PR など立体的なコミュニケーションもトータルに企画制作。 PR 施策としては、コーヒー豆に B’z のタイアップ曲「声明」を聴かせながら焙煎・抽出した「UCC B’z缶」を製造し、B’zシングル「声明 / Still Alive」の購入応募特典として用意。そのメイキングムービーは、You Tube にて視聴数を伸ばして話題を呼んだ。

We were assigned with the UCC BLACK advertising campaign in continuation to last year. Under the concept of “there is no limit,” a tie-up song was written by B’z called “Seimei.” While this song runs in the background, the movie image shows a drone darting in air maximizing its potential to overlap with the ceaseless challenge of UCC BLACK to extract the potential of quality hidden in the coffee beans. This campaign was also planned and created for communication to cover transit ads, in-store POP, WEB site and PR activities. As a PR measure, “UCC B’z Can” was manufactured playing “Seimei” while roasting and extracting the coffee for this product to be used as lottery present along with the purchase of B’z single “Seimei / Still Alive.” The making movie image was posted on You Tube and as the number of view increased, the talk of the movie al

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