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野村ファンドラップ/SMAエグゼクティブ・ラップ/8GOALs

CLIENT
野村證券|Nomura Securities
LAUNCH
Sep. 19. 2018

野村證券の「ファンドラップ」、「SMAエグゼクティブ・ラップ」のリロンチキャンペーン広告。ブランドのイメージ認知のポスターでは、これまで使われていたロゴを印象的に使用し、リロンチを訴求。また、それぞれの商品ポスターでは、2枚合わせるとだるまになるように制作し、店頭でのインパクトある訴求を行なった。 また、8つまで口座を持てる新サービスの「8GOALs」というネーミングとロゴ、告知ポスターも作成。

This is a relaunch advertisement campaign for Nomura Securities, “Fund Wrap” and “SMA Executive Wrap.” In the relaunch poster with intention to spread new brand image awareness, we decided to continue use of the familiar existing logo but in a more impressive manner. In the posters handling respective products, we planned it so that when two posters are placed next to each other, the visual completes a Daruma doll* that would create impact when posted at the branch offices. For the new service offering customers to hold eight accounts, we created the naming and the logo “8 GOALs” as well as its new service announcement poster. *Daruma doll “Daruma” is a traditional Japanese tumbler doll representing Bodhidharma. It is a symbol of perseverance and positivity and regarded as a bringer of good luck and thriving business. The custom is to paint the blank eye when a wish is realized.

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