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「野村のiDeCo」認知向上・加入促進キャンペーン | Nomura iDeCo / Sign-up campaign

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野村證券|Nomura Securities
LAUNCH
Sep. 25. 2017

節税効果が大きく、また今年から加入対象者が大きく広がったため、日本に暮らす20歳以上のほぼすべての人がターゲットに。 創業から約100年の歴史があり、これからもずっとお客様のそばにあり続けるという想いを、「あんしんを、50年先まで。」というメッセージに込めた。

This is a campaign featuring Nomura Holdings product iDeco, an individual-type defined contribution pension plan offering a big tax shield. The campaign was executed at a timing when the target for application was broadened significantly to people from 20 years old and older who are living in Japan. Nomura is committed to be side by side with its customers and ensured by its long history of approximately 100 years since establishment. Their standing message is also delivered in the key copy, “providing security that extends 50 years ahead.”

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