WORKS

miniture christmas

CLIENT
セブン-イレブン・ジャパン|Seven-Eleven Japan
LAUNCH
Nov. 20. 2014

クリスマスケーキのプロモーション。WEB(特にSNS)の特性を活かし、敢えてプロモーショナルなものではなく、ユーザーがコンテンツとして楽しめるコミュニケーションを狙った。クリスマスケーキとミニチュアの世界を融合させ、ファンタジックな物語を絵本風に展開。7つの物語を7日に分けてSNSで配信&WEBサイトに掲載、8日目にはそのすべてをまとめてひとつのムービーを配信した。

This is a promotion of a Christmas cake for the Christmas season. In order to maximize the nature of the website (especially social network,) rather than designing a typical promotional item, we aimed to create contents with a communicational value for the viewers and users to enjoy. Christmas cake and the world of miniature figures are combined to create a fantasy in a picture book form. Together there are seven stories, one story was provided per day for 7 consecutive days on the social network and posted on the website. On the 8th day, all seven versions were wdited together into one movie image and provided on the social network.

CATEGORY
OOH
SOCIAL
WEB

IMAGE

MOVIE