WORKS

夏のキャンペーン

CLIENT
日本ピザハット株式会社
LAUNCH
Jun. 18. 2018

ピザハットの新しくリニューアルした新生地を広く告知するため「すっぴんでもうまい生地」をコンセプトに夏のキャンペーンを担当。「すっぴん勝負できますか?」という問いかけから始まるTVCM、web動画の制作から、デジタルメディアへと広がっていくPR文脈まで、コミュニケーションをトータルに設計した。

In order to make a wide announcement of Pizza Hut’s renewed pizza dough, we were assigned to take charge of the summer campaign with the concept of “delicious even when suppin*” (*suppin = In Japan, women enjoy wearing makeup to look beautiful but at the same time, they admire having silky skin and naturally beautiful facial qualities so they can be confident to go suppin meaning confident to go without makeup. The word suppin is used in this context to illustrate a pizza with a new dough quality delicious even without any toppings.) We designed the total communication such as creating a TVCM that begins with a question, “are you confident to compete suppin*?” a website movie image, and PR activities that spread on to the digital media.

CATEGORY
GRAPHIC
MOVIE
PR
SP
TVCF
WEB

IMAGE