WORKS

Water Stamp Message

CLIENT
ラッシュジャパン|LUSH
LAUNCH
Jul. 18. 2015

「LUSH原宿表参道店」がオープンするのに合わせて原宿の街で行った告知活動。方法は、ゲリラ的に路上に水をスプレーして回るというもの。媒体費ゼロ、環境負荷ゼロ。リサイクルや社会問題に積極的に取り組むLUSH社の姿勢を、広告活動のトーン&マナーに。

This is an announcement activity of the opening of LUSH Harajuku Omotesando store conducted as part of their opening program. A method referred to as “Guerilla” style, in this case, spraying water on the pavement to create a sign leading to the store, began abruptly in the streets without any notice to capture interest of people passing by. Media fee is zero and environmental burden is zero. The devoted engagement to recycling and social issues by the LUSH company is reflected in the tone and manner of this advertising activity.

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LUSH原宿表参道店7.18オープン!
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LUSH原宿表参道店7.18オープン!