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SHAKIN’ RACER

CLIENT
MAZDA
LAUNCH
Oct. 4. 2013
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クルマを走らせる歓びを、あなたのスマホのなかに」をコンセプトに、スマホを振るだけで、誰もが本格的なレースを楽しめるドライビング・アプリを開発。PCと連動させることで、ひとりでタイムを競う「シングルプレイモード」から、数人でたのしめる「マルチプレイモード」にも対応。東京モーターショーをはじめとした各種会場でも、熱いレースイベントが繰り広げられた。

Under the concept, “The joy of driving a car into your smartphone", we developed a driving application that offers an authentic racing experience by simply shaking the smartphone. By connecting to the PC, user can choose a “single play mode” where they race against the clock as well as a “multi-play” for a race with friends. A heated race event was organized in various venues starting with the Tokyo Motor Show.

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