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お弁当にGood!「森のキッチン」篇

CLIENT
ニチレイフーズ|Nichirei Foods
LAUNCH
Oct. 6. 2017

保存料・着色料・化学調味料、3つの添加物不使用の お弁当向け冷凍食品シリーズ「お弁当にGood!」。 その特長を「森のキッチン」という ナチュラルな世界観で表現したTVCMを制作。 商品の機能的な側面はもちろん、お弁当をつくる楽しさ、 食べるうれしさを全体のストーリーの中で伝えた。

"Kitchen in the forest" was set up in nature to symbolize the particular quality of the product being free of preservatives, artificial coloroing and chemical seasonings. As the featured frozen food product line-up, “Obento ni Good!” is offered mainly for Bento-use, not only the function aspect of the product, but the fun of making obento and the joy of eating the happily prepared obento are delivered in the story.

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