In the third stage of the campaign, the spotlight was on the major categories. In “TRADITIONS(KYOTO),” the duality of the city was depicted, as a destination and as a source for culture which are both constant and evolving. Also, the concept of “KAWAII” which now has the attention of the world is captured as our original culture told through the many interviews from various fields. In “RAMEN,” the focus was the soup noodle dish which is now considered a legitimate part of the culinary culture of Japan. The category has increased to seven, allowing the website to increase its appeal for viewing and participation for the users.