WORKS

GO-TO-CHI

CLIENT
IHG ANA Hotels Group Japan (InterContinental
LAUNCH
Jul. 22. 2011

ホテル宿泊料金が最大50%OFFになるというWEBキャンペーン。キャンペーン特設サイト「Go-To-Chi Map」では、50%OFFがどれくらいお得かを、対象ホテルご当地の特産品を用いて換算。お得度と各地の魅力を掛け合わせ、話題にしやすく人に教えたくなる、楽しいサイトを目指した。

Unique campaign site featuring discounted value in the form of each venue’s local signature meal/products – creating a mere discount campaign into something people would want to talk and share about - the website reached a wide audience and gained significant number of reservation.er of reservation.

CATEGORY
WEB

IMAGE