WORKS

CRUNKY

CLIENT
LOTTE(ロッテ)
LAUNCH
May. 1. 2013

ロングセラーの定番商品CRUNKYのパッケージ、ロゴのリニューアル企画・開発。世の中のニーズに合わせながらアップデートを重ね、特に今回は大幅なデザインリニューアルを行いCRUNKYブランドの鮮度感アップを試みた。

This was an overhaul of the standard long-selling brand, CRUNKY, from the package to the logo. The brand has gone through stages of upgrade in line with the needs of the times over the years but this attempt was a more drastic design change to infuse freshness to the brand.

CATEGORY
PACKAGE

IMAGE