本能に回帰する広告をプロデュースするクリエイティブ・エージェンシー。猿人(ENJIN Inc.)ウェブサイトにようこそ。

Feb. 15. 2013

IS JAPAN COOL? – Season 3 / ANA

IS JAPAN COOL? | All Nippon Airways

IS JAPAN COOL? | All Nippon Airways

IS JAPAN COOL? | All Nippon Airways

第3弾では王道感のあるカテゴリーを追加。「TRADITIONS(KYOTO)」では、変わらない京都と変わってゆく京都をディスティネーションとカルチャーの2軸で訴求。世界から注目される「KAWAII」では、各方面からインタビューを集め日本独自のかわいいカルチャーを訴求。そして「RAMEN」では、日本の新しい食文化ラーメンの訴求を行った。カテゴリーが7つに増えたことにより、より閲覧性と参加性の高いサイトへアップデート実現。
In the third stage of the campaign, the spotlight was on the major categories. In “TRADITIONS(KYOTO),” the duality of the city was depicted, as a destination and as a source for culture which are both constant and evolving. Also, the concept of “KAWAII” which now has the attention of the world is captured as our original culture told through the many interviews from various fields. In “RAMEN,” the focus was the soup noodle dish which is now considered a legitimate part of the culinary culture of Japan. The category has increased to seven, allowing the website to increase its appeal for viewing and participation for the users.

https://www.ana-cooljapan.com/