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Apr. 10. 2011

ANA CARD – 翼を持とう / ANA

プリント

プリント

プリント

ANAカードの入会促進を目的に制作。恋人を故郷に残し就職した若い男性と、家族を残して単身赴任するビジネスマン。ふたたび大切な人のもとへ飛んで帰れるように、ANAカードが彼らの翼となって応援しているというストーリー。空港を舞台に、エモーショナルTVCMとグラフィックを制作。
A campaign to drive membership for the ANA card. The stories are about business people. One is about a young professional who works in the city who left his sweetheart in his hometown and another is about a man who accepts an assignment in a different city, leaving his family at home. ANA card becomes their wings to support their lives so they can come back to their loved ones once again. The emotional story is captured in the TVCF and the graphic with the airport being the setting.